Marketing Manager

Marketing & Advertising
Lilongwe
April 25, 2025
Jobs

Job Description

About the Company

Salima Sugar Co. Ltd. owns about 4,000 hectares of land and currently, 1,000 hectares of land is under cultivation. The farm and factory are located next to Lake Malawi which is the second largest lake in Africa Drip, flood and pivot irrigation is used for sugarcane crop depending on its suitability. Currently, the capacity of the factory is 1250 TCD this can be expanded to 1850 TCD.

Job Summary

The Marketing Manager is responsible for developing and executing marketing strategies to promote a company’s brand and products, increasing sales and brand awareness, and managing marketing budgets and resources. He or she analyze market trends, gather customer insights, and create marketing campaigns, including advertising and promotional materials.

Key Duties and Responsibilities

  • Strategy and Planning: Develop and implement marketing strategies aligned with company goals.
  • Campaign Development: Create and oversee marketing campaigns, including advertising, promotions, and content marketing.
  • Market Research: Analyze market trends, customer behavior, and competitive landscape to identify opportunities.
  • Budget Management: Manage marketing budgets, track expenses, and ensure ROI.
  • Team Leadership: Lead and manage the marketing team, providing guidance, support, and training.
  • Performance Tracking and Reporting: Monitor marketing campaign performance, analyze data, and generate reports on key metrics.
  • Collaboration: Collaborate with cross-functional teams, including sales, product, and public relations.
  • Brand Management: Maintain and enhance brand image and reputation.
  • Customer Engagement: Develop and implement strategies to engage with customers and build relationships.

Minimum Requirement

  • Bachelor’s degree in Business Administration or Marketing Management from accredited Universities with minimum of 5 (five) years of work experience in a similar position.

Application Procedure

Applications should be submitted to the Company Secretary, Salima Sugar Company Ltd, Matundu Mbulo Office Complex, P. O. Box 200, LILONGWE or email [email protected] not later than 30 April 2025.

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